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Paved Paradise: Electra Costa

Electra Costa was born in London in 1986. She works predominantly in the medium of drawing but she includes different mediums into her practice such as collage and photography.

Electra completed a BA (Hons) Fine Art degree in 2010 as well as a Foundation Course in art and Design in 2007 at Byam Shaw School of Art at Central St Martins. Since graduating Electra has exhibited her work throughout the UK as well as abroad. She has exhibited at the Leyden Gallery in the exhibition ExtraOrdinary Quotidian and has recently been selected for the OPENCUEB 2014 international art competition at cueB Gallery and has also been selected as a finalist for The National Open Art Competition 2014 (NOA.). Electra’s work was displayed at Somerset House, with Antony Gormley and Gavin Turk attending the (NOA.) PV.

A few words from the artist:
‘My work is concerned with the idea of images and objects appearing innocent and harmless, but they can also be interpreted in a more sinister way. When we first look at an object or image it is already etched with our own personal meaning. That meaning is impossible to remove; it is permanently fixed in our memory. Different people will interpret the same sensory stimulus in different ways, based on who they are and the background factors that influence what they do or do not notice.

I have tried to explore this idea by questioning our sometimes romanticised and wholesome views of the past and evoking lost childhood innocents, through the use of found vintage images such as family photographs, B – Movies and fancy dress costumes.

I manipulate aspects of my work by using contrasting images, adding colour to a mostly black and white work or taking away parts leaving the viewer to fill in the gaps. This ambiguity is intended to unsettle the viewer.’

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